Who we are
Impact Lab is based in Addis Ababa, Ethiopia. We’re a mission-driven creative collective that collaborates with nonprofits, grassroots organizations, and social enterprises. We offer our services free of charge, because we believe creativity should be accessible to those solving society’s toughest challenges.
We prioritize partnerships with those working in education, public health, gender equity, environment, and community development.
Our Core Values
We are guided by collaboration, working with humility and respect to co-create meaningful solutions. Empathy shapes our approach, ensuring that people, context, and lived experience are at the center of every project. We pursue excellence through skillful, thoughtful work that honors our partners' missions. Above all, we are committed to equity, uplifting underrepresented voices and fostering inclusion in media and design.
Collaboration
We co-create with partners by listening openly, respecting diverse knowledge, and building trust. Our process is rooted in humility and shared purpose, ensuring work that’s inclusive, thoughtful, and genuinely collaborative.
Empathy
We center people and lived experience by understanding the context, identity, and needs of communities we serve. Empathy helps us design solutions that are human-centered, respectful, and deeply relevant.
Excellence
We bring care, creativity, and expertise to every detail. Excellence means delivering thoughtful, high-quality work that aligns with our partners’ missions and creates lasting impact through clarity, craft, and intention.
Equity
We prioritize underrepresented communities, amplifying voices often excluded from mainstream media. Equity informs who we serve and how we work—ensuring fairness, inclusion, and meaningful representation in every project we take on.